I bring a sort of weaponized autism to the outdoor industry that some people do not like.

If you want to continue making mundane work that no one will care about as you fade into a weak retirement with no real accolades to your name and no legacy for your Bloodline to admire, do not read further.

I want to build things with people that are on mission. People doing something real.

I’ve been in this space for ten years. I’ve worked with brands of all sizes. It’s been mostly fun and sometimes terrible. So it goes.

I am a brand director and creative strategist.

I build campaigns that invite people to feel, I make videos and images that capture the human spirit, and I write copy that pulls you to the edge of your seat like I’ve got your kneecaps in a pair of channel locks.

If that sounds cool to you, let’s make great stuff together.

craig@craigfranciscreative.com